In the paid acquisition world, clicks on your ads can seem like the holy grail. […]
22 Email Best Practices That I Live By as an Email Marketer
Despite my tendency to let my email inbox bloat with unanswered emails (I just got […]
6 marketing takeaways from Longlegs’ campaign of terror
Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the […]
How to Write a Memo: The 10 Steps I Use to Get It Right Every Time
Before I start writing a memo, I take some time to hype myself up. This […]
Running a Website Audit? I Talked to SEO Pros to Help You Make the Most of It
As a content marketer, a website audit is vital to my work. An analogy I […]
40 Best Buyer Persona Questions I’d Ask During Customer Interviews
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned […]
AI Creativity Unlocked: Making Anything Seem Possible
Interested in how AI can transform your creative process? Looking for practical tips to use […]
Getting B2B Ecommerce Right — Here’s What I Learned From Experts
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, […]
Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah […]
The Ultimate Guide to Successfully Rebranding in 2024
While I’m not a business owner and haven’t branded my own business, I’ve been an […]