It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published […]
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and […]
Moving from AI Experiments to Company-Wide Process Integration
Are you struggling to move beyond random AI experiments? Wondering how to truly integrate AI […]
Is it Real or AI? Test Your Detection Skills [Round 4]
Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi […]
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a […]
Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. […]
McDonald’s Secret Ingredients to Fan-Driven Marketing
When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous […]
Jaguar’s Rebrand: Bold Move or Costly Mistake?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help […]
Real-Time Bidding for Programmatic Ads — Here’s How It Works
As a marketing leader with experience at several different tech companies, I’ve become an expert […]
What is an Audience Profile? How to Build One and My Favorite Examples
When I think back to the marketing of my childhood (print media, billboards, TV commercials), […]