Despite my tendency to let my email inbox bloat with unanswered emails (I just got […]
Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say
In the paid acquisition world, clicks on your ads can seem like the holy grail. […]
Personality Content: Strategies for Creating AI-Proof Content
If you rely on SEO and information-based content to grow your audience, it’s time to […]
Screenwriting Techniques for Marketers: Defining Your Customer’s Problem
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that […]
How to Build Messages That Build Buy-In
Are you struggling to implement changes in your marketing strategy? Wondering how to get buy-in […]
6 marketing takeaways from Longlegs’ campaign of terror
Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the […]
40 Best Buyer Persona Questions I’d Ask During Customer Interviews
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned […]
Running a Website Audit? I Talked to SEO Pros to Help You Make the Most of It
As a content marketer, a website audit is vital to my work. An analogy I […]
How to Write a Memo: The 10 Steps I Use to Get It Right Every Time
Before I start writing a memo, I take some time to hype myself up. This […]
The Ultimate Guide to Successfully Rebranding in 2024
While I’m not a business owner and haven’t branded my own business, I’ve been an […]